Marketing Automation Specialist
Netafim Israel
Description
Join Netafim, a global leader in smart irrigation solutions, sustainability innovation, and precision agriculture. We help farmers worldwide grow more with less by combining advanced technology, deep agronomic knowledge, and customer-centric digital solutions. As part of our global marketing team, you will play a key role in shaping personalized digital experiences for customers and partners across more than 30 countries.
We are looking for a Marketing Automation Specialist to lead the strategy, design, and execution of personalized digital journeys across Salesforce Marketing Cloud (SFMC). If you are data-driven, passionate about marketing technology, and excited by the opportunity to create customer experiences that make a real impact—this role is for you.
What You’ll Do
· Lead the strategy, design, build, and optimization of multi-country customer journeys in Salesforce Marketing Cloud (SFMC)
· Develop and execute complex customer journeys and marketing automations by deeply understanding how Marketing Cloud, Data Cloud, and CRM connectors interact—including their data structures and data flows.
· Conduct data analysis, run structured A/B tests, and optimize KPIs across segments and regions
· Collaborate with global stakeholders — marketing, sales, data teams, and developers — to translate business goals into scalable MarTech solutions
· Drive end-to-end processes while ensuring high-quality, personalized customer experiences
Requirements
· 2+ years in Marketing Automation / Customer Journey roles
· Hands-on experience in Salesforce Marketing Cloud (SFMC) — must
· Experience with Salesforce CRM — advantage
· SQL expertise required; familiarity with AMPscript and JavaScript is a significant advantage.
· This is a highly hands-on technical role; curiosity and eagerness to learn are essentials.
· Ability to explore, investigate, and self-learn within the Salesforce suite to uncover new capabilities and best practices, proactively solving business cases and driving innovation.
· Strong analytical and problem-solving skills
· Excellent English (spoken & written) — must
· Ability to work independently, manage multiple priorities, and collaborate across global teams
· Tech-savvy, curious, and proactive mindset