Senior Manager Health Care Professional - MCC
Phillips
Job Title
Senior Manager Health Care Professional - MCCJob Description
Minimum required Education:
Bachelor's/ Master's Degree in Marketing Technology, Medical Technology, Business Administration or equivalent.
Your Challenge :
You will be a key force in creating and executing the strategic direction for Philips Avent’s Professional reputation and endorsement by Health Care Professionals with specific emphasis on global source of business/ audience selection, Women & Baby Health Care Professional insights, business model development, geographical expansion, go to market strategies, and professional communication/education.
The Mother and Child Care/Women’s Health Business Unit is a global leader in providing pre-conception, pregnancy and post-partum solutions to consumers, healthcare professionals, insurers and governments under the Philips Avent brand and Pregnancy+ App. It is part of the Philips Personal Health, which has the ambition to seamlessly connect health care professionals, Payers, Governments, and consumers. You will report to the Mother and Child Care/Women’s Health Business Unit Leader.
Your role:
Shape the strategic direction of the Professional business focusing on business evolution & transformation, identifying key HCP audiences, Where to Play, How to Win and success metrics framework that drive HCP recommendation for the Philips Avent Brand and our products.
Lead development and quantification of business impact of long-term opportunities to win against competition, deliver best in class healthcare professional experience to create brand value.
Outline the Global and Regional Strategic Workforce Plan and Resources needed to deliver on a 5-year HCP Strategic Plan of Record.
Drive Recommendation for Philips Avent and P+ across key HCP audiences. Leading a global team to increase reach via new go to market models and digitization.
Develop Payer programs, in concert with our Worry Free Parenting team to sign on more Payer partnerships to offer Philips Avent and P+ solutions to deliver healthier outcomes.
Partner with the Government Teams in our Regions to create policy and programs to further positive Pre-conception, Pregnancy and Post-Partum outcomes.
Identify the unique POV for Philips Avent that makes our brand and our solutions relevant to key HCP audiences by crafting a clinical, Key Opinion Leader and communications agenda to drive awareness and advocacy.
Incent trial and recommendation for Philips Avent by being present in key consideration/ decision moments whether as part of patient sampling or direct to hospital sales.
Maintain up-to-date overview of market, HCP, consumer/patient, competition, technical, application and societal development trends in global markets to ensure active optimization of Professional Strategy.
Team up effectively with senior management and interacts with relevant stakeholders to actively build a network to advocate for HCP focus, to stay on top of new developments and to understand local insights in global markets to continuously optimize Philips Avent’s Professional Experience.
Understand the overall business ambition and how HCP Advocacy can help to grow their businesses.
You're the right fit if:
10+ years of overall experience, in international business management, consumer and professional marketing or healthcare marketing. Preferable with 5+ years in professional marketing or strategy experience with an outstanding Consumer, Consumer Health or HealthTech organization.
Have in-depth knowledge of the healthcare ecosystem, and how it influences brand choice, including understanding of Mother & Child Care and Women’s Health environment, consumer landscape, retailer landscape and delivery models.
Proven track-record influencing, commanding and building strong working relationships that contribute to building a highly engaged and high performing team
Affinity for driving coordinated solutions across hardware, software, consumables and services
Proven track record of building significant impact both in strategy definition and strategy execution in multinational organizations
Agility, adaptability, strong communication, a growth mindset, and collaborative execution.
Willingness to travel (25%)
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.