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Affiliate Account Manager

PLAYSTUDIOS

PLAYSTUDIOS

Sales & Business Development
Tel Aviv-Yafo, Israel
Posted on May 7, 2025

Description

Role Overview

We’re looking for an accomplished and strategic Affiliate Account Manager to launch and grow the affiliate marketing program for The Win Zone. This is a foundational role — you’ll take ownership of affiliate operations from the ground up, including platform setup, partner recruitment, deal structures, and performance optimization.

You’ll work in a fast-paced, data-driven environment with the freedom to move quickly and the responsibility to drive real business impact. The ideal candidate is relationship-oriented, performance-obsessed, and ready to build something meaningful in the sweepstakes space.Key Responsibilities

  • Design and build our affiliate program infrastructure — from tracking platforms to onboarding and campaign workflows
  • Source, recruit, and activate high-quality affiliate partners, including media buyers, content publishers, sweepstakes marketers, and influencers
  • Manage and grow relationships with affiliate partners, focusing on delivering quality traffic and measurable ROI
  • Optimize affiliate performance across the funnel: click-to-reg, FTP (First Time Purchase) rates, CAC, and LTV
  • Collaborate with compliance and legal to ensure all affiliate activity adheres to sweepstakes laws and advertising guidelines
  • Lead the development of promotional kits, landing pages, and other marketing collateral tailored for affiliates
  • Negotiate partner contracts, custom deals, and tiered commission structures
  • Serve as the go-to contact for affiliates, providing support, insights, and ongoing performance feedback
  • Work cross-functionally with UA, BI, design, and content teams to align creative and messaging
  • Stay ahead of affiliate marketing trends, competitor activity, and emerging acquisition tactics in the sweepstakes and gaming space
  • Help shape the long-term strategy of the channel and contribute to broader growth efforts

Requirements

Requirements

  • 4–6 years of experience in affiliate marketing, ideally in sweepstakes, iGaming, social gaming, or other performance-driven verticals
  • Proven track record of managing high-performance partners and delivering against acquisition and revenue KPIs
  • Strong grasp of affiliate economics (CPA, CPL, hybrid models) and optimization levers (commission structures, creatives, funnel improvements)
  • Hands-on experience with leading affiliate tracking platforms (e.g., Everflow, Impact, Tune)
  • Comfortable using data to analyze, optimize, and report on performanc
  • Strong communication and relationship management skills
  • Entrepreneurial mindset — proactive, adaptable, and motivated to build and own a critical growth function
  • Bonus: Familiarity with U.S. sweepstakes regulations, paid traffic sources, or a pre-existing network of affiliate contacts