Welcome to LHH Israel Network

Razor Labs is an industrial AI company. Our platform predicts equipment failures in mines, steel plants, and cement operations before they happen. We work with some of the largest mining companies in the world across Africa, Australia, and beyond.

This role owns marketing-led pipeline contribution, global growth, and market presence. You will be the senior marketing hire, operating in a lean, high-talent team with startup velocity, executive exposure, and real commercial accountability. Marketing infrastructure and automation are already in place. Your job is to own it, sharpen it, and scale the output.

This is a hands-on leadership role. You drive strategy, manage your team and external partners, and get your hands dirty in execution. You don't wait for a team to be built around you.

If you are the type of marketer who builds AI workflows to automate your own job, deploys agents instead of hiring headcount, and sees marketing automation as a competitive weapon, not a buzzword, this role was designed for you.

Responsibilities

• Own marketing-generated and marketing-influenced pipeline targets across global regions, ensuring clear contribution to enterprise revenue goals
• Design and execute scalable, multi-geo growth frameworks aligned with long, consultative B2B sales cycles
• Build and optimize full-funnel architectures, including attribution models, forecasting, and performance reporting
• Lead Account-Based Marketing programs for priority enterprise accounts in close partnership with regional sales leadership
• Improve opportunity creation, pipeline progression, and conversion through data-driven optimization and strong ICP alignment
• Define and execute the global events and field marketing strategy: tradeshows, executive roundtables, and regional conferences to maximize pipeline impact
• Establish disciplined pre- and post-event execution frameworks and continuously improve ROI across regions
• Strengthen market authority through PR, industry awards, analyst relations, and strategic ecosystem partnerships
• Position Razor Labs as the global leader in industrial AI through clear, differentiated enterprise messaging
• Direct content strategy, campaign messaging, and distribution. You set priorities, define what gets published where, and build the automation that scales it.
• Leverage AI, automation, and existing marketing infrastructure to move fast, stay lean, and multiply output without multiplying headcount
• This is not a nice-to-have. If your instinct is to do things manually first and automate later, this isn't the right fit. We automate first and optimize from there.

• At least 10 years of experience in B2B marketing with full-spectrum ownership (not just one channel or function)
• Has been "the marketing person" at a startup or scaleup before. Knows what it means to own strategy, execution, and everything in between.
• Hands-on with marketing automation platforms. You don't just know what Apollo, HubSpot, and Mailchimp are. You build sequences, pull reports, and fix integrations yourself.
• AI-native operator. You don't just use ChatGPT for copy. You build workflows with tools like Clay, Make, or AI agents. You've automated a marketing process that used to take hours and turned it into something that runs on its own. If you haven't done this yet, you're not ready for this role.
• International event and tradeshow experience. You have planned, executed, and measured ROI on real tradeshows, not just webinars.
• Can write. Cold emails, blog posts, LinkedIn thought leadership, sales copy. You brief AND execute.
• Data-driven. Lives in dashboards. Pulls insights and acts on them the same day.
• Enterprise B2B experience with long, consultative sales cycles (3-9 months)
• High ownership, high speed, low ego. This is a lean team with startup expectations and enterprise-grade targets.

Advantages

• Experience in mining, heavy industry, or industrial SaaS
• Hands-on experience with ABM tools: Apollo, Lusha, LinkedIn Ads, PhantomBuster
• Has supported distributed sales teams across EMEA, APAC, and the Americas
• Can credibly explain predictive maintenance to a VP of Operations
• English native or near-native (required). Hebrew and/or Spanish an advantage.
• Has worked alongside or reported to a CBO/CRO who sets aggressive, numbers-driven targets