Welcome to LHH Israel Network

​Reports to: Head of Growth

Direct Reports: Web Developer(s), Marketing Operation manager

Role Purpose

Own the website as a growth product and the technical engine behind our PLG funnel from first visit to product activation. You’ll lead web delivery, ensure a seamless website → product experience, and own all SEO activity (technical + on-page implementation + SEO release governance). You’ll also bring an advantage in GEO (Generative Engine Optimization) and practical LLM usage to ship faster and optimize for AI-driven discovery.

Web Growth & Conversion

• Treat the website as a product: improve conversion rates, sign-ups, and activation.
• Build and optimize landing pages, funnels, and key journeys; run and analyze A/B tests.
• Improve frictionless onboarding from website → product (signup flows, handoffs, activation triggers).

Website Engineering Ownership

• Own site architecture, CMS/codebase, deployments, QA, monitoring, and incident response.
• Drive performance improvements (Core Web Vitals), accessibility, and security/compliance (GDPR/CCPA basics).
• Establish reusable components/templates to ship pages and experiments quickly.

SEO Ownership (End-to-End)

• Own the SEO roadmap and execution: technical SEO (crawl/indexation, canonicals, redirects, internal linking), on-page implementation, and SEO QA for releases.
• Implement and maintain structured data/schema, site hygiene, and scalable SEO patterns (templates, programmatic pages where relevant).
• Partner with content/PMM on strategy, but you’re accountable for implementation quality and SEO outcomes.

GEO + LLM (Advantage)

• Optimize content structure and page patterns for AI search and LLM answers (clear entities, “answer-first” sections, comparison tables, FAQs, integration pages).
• Use LLMs to accelerate prototyping, development, debugging, documentation, and content-to-page production—with quality guardrails (testing, validation, review).

Analytics & Measurement

• Ensure clean event tracking, funnel reporting, and attribution support (UTMs, lifecycle tracking, experiment measurement).
• Build dashboards/insights with Growth and Marketing Ops to track website-to-product performance.

Leadership

• Lead web development execution (prioritization, sprints, code reviews, standards).
• Collaborate closely with Marketing , Product, and Sales to keep the funnel and data flow reliable.

• Strong in HTML/CSS/JavaScript, modern web practices, performance optimization, and CMS management (Webflow/WordPress/headless or similar).
• Proven experience owning SEO—especially technical SEO and SEO QA in a release-driven environment.
• Experience with CRO and experimentation (A/B testing, analytics, event instrumentation).
• Comfortable integrating with product systems via APIs and managing website → product tracking.
• LLM fluency for engineering and operational acceleration; GEO experience is a strong