Welcome to LHH Israel Network

Company Description

Wix makes it possible for anyone to succeed online. Since 2006, we’ve grown to around 5,500 employees in 22 countries, launched over 40 products, and serve over 243 million users and their visitors worldwide. At Wix, we push you to innovate, evolve in non-traditional ways, and collaborate. We operate in small teams that work closely together at a high level.

Although we’re already industry leaders in web creation and business, our work is nowhere near done. Our goal is to become the main engine of the Internet so we can create a more open web for all.

We're proud to be an equal opportunity employer. Wix was built around the idea that everyone has the right to be successful, online. This same vision defines us as an employer: creating a work environment where everyone is welcome, and anyone has the right to succeed.

Job Description

Base44 is searching for a social-obsessed, internet-native creative to fully own and lead our entire presence across social media platforms. You’ll shape our voice, build our online persona, and consistently produce engaging content that stops people scrolling and gets them talking. In this role, you will:

• Own and lead Base44’s full social media presence across platforms like X (Twitter), TikTok, LinkedIn and Reddit

• Shape and evolve our brand voice and online persona to authentically connect with indie hackers, creators and builders

• Create and publish engaging, scroll-stopping content daily—without waiting for lengthy briefs or approvals

• Drive platform-specific strategies, understanding the nuances of each channel and what resonates with its audience

• Proactively manage and grow online conversations, sparking engagement and building community around the brand

• Embrace experimentation and move quickly, using AI and automation tools to streamline content creation and ideation

• Act as the digital face of Base44, consistently amplifying our story in a way that feels native, fresh, and impactful

Qualifications

• You naturally think in viral concepts, engaging hooks, and formats designed for social success

• Independently capable of producing daily, impactful content—writing sharp copy, creating visuals, scripting short-form videos, or crafting memes

• Using AI and automation is second nature to you, enabling you to scale your creativity, productivity, and content effectiveness effortlessly

• Intuitive knowledge of what succeeds on X, TikTok, LinkedIn, and Reddit and adapt your approach accordingly

• Strong instincts for moderating, seeding authentic conversations, and growing genuine engagement on Reddit without sounding promotional

• Clear writing tone that is compelling, clever, and tailored to resonate deeply with Base44’s audience

• Ability to take initiative, shipping consistently and quickly adapting based on feedback and performance insights

• Have previously grown a brand or personal social media presence to substantial traction – advantage

• Regularly participate in indie hacker, creator, or tech-builder communities – advantage

• Excel at transforming user stories, product updates, and internal experiments into highly engaging social narratives – advantage

Additional Information

We’re Base44, a newly acquired part of Wix on a mission to change how software gets built. Our AI-powered platform allows anyone to create custom software applications using natural language—no traditional coding required. We operate like a startup within Wix: fast-moving, collaborative, and focused on solving complex problems with simple, elegant solutions.

We’re here for anyone who wants to build: creators, solo founders, startups, entrepreneurs, side hustlers, and everyone in between. Whether you're launching a product, validating a concept, or just chasing a hunch, Base44 gives you the power to make it real.

We operate as a fast-moving startup within Wix, with the backing of a global company and the mindset of a small, hungry team. Our mission is to become the world’s leading text-to-app platform—and your work will help put us on the map.

We are the fastest way for creators, builders, startups, internal teams, and anyone else with an idea to turn their software dreams instantly into reality. Recently acquired by Wix, we are now operating as a startup within Wix, rapidly scaling globally to become the world’s most powerful text-to-app platform.

Our product is game-changing, our ambitions are bold, and with your help, our social presence will be impossible to ignore.