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Product Manager - Identity

Wix

Wix

Product
Tel Aviv District, Israel
Posted on Sep 17, 2025

Job Description

Join our Authentication Product Team to craft secure, frictionless authentication across Wix. You’ll lead critical auth flows like login, signup, account recovery, MFA, SSO, passkeys, and beyond - working for a diverse audience of self-creators, partners, enterprise customers, developers, and our users’ end‑users. Our ambition is to set the industry standard for authentication and deliver best‑in‑class security, reliability, and scale without compromising UX.

In your day-to-day, you will:

  • Work closely with cross-functional teams – including designers, analysts, and engineers to innovate and develop new products and features on a huge scale
  • Collaborate with various Wix teams to create comprehensive solutions and ensure their authentication requirements are properly answered
  • Promote continuous improvement in the platform and product usability and functionality
  • Craft the vision for the Authentication Product Team and set strategic priorities to ensure the product’s success
  • Engage in user research, exploring data and market trends to continuously improve the product and identify new strategic directions

Qualifications

  • 3+ years of experience as a Product Manager, with proven experience in building and scaling complex products or platforms, with technical aspects
  • Outstanding analytical, logical, and problem-solving abilities with a focus on user experience
  • Significant technical background, having worked closely with R&D, or as a developer
  • Demonstrated ability to balance technical requirements, user experience, business needs, and time constraints, all while building consensus with and aligning multiple stakeholders
  • Excellent teamwork and communication skills: fostering a collaborative working atmosphere that allows for the timely development of high-quality solutions
  • Great visual aptitude and analytical skills - you are fluent in defining workflows, sketching wireframes, and analyzing user needs, intents, and business cases
  • Experience in building platforms and/or in identity management products would be an advantage
  • Experience as a Developer and/or Computer Science degree would be an advantage