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Regional Business Development Manager - Electron Microscopy, Academia, Southeast Asia

Zeiss

Zeiss

Sales & Business Development
Posted on May 14, 2025

Business Development and Marketing

  • Develop & execute sales plan for Academia Electron Microscopy portfolio for RMS Sales and RMS distributor markets to meet sales target. Primary focus in VN, TH, and MY countries.
  • Analyze, predict, and monitor market trends, emerging technologies to identify hot topics and opportunities for profitable growth.
  • Deep market and account penetration, new account development, and intelligence gathering.
  • Develop and implement marketing plans to raise awareness of ZEISS solutions GtM for product launches.
  • Work with Sales, PASS and APAC business sector team (Academia) to plan & execute portfolio strategies in each market.
  • Work with PASS and APAC business sector team (Academia) to form competitor counter strategies and related sales materials .
  • Support marketing and workshops with Sales, DP sales, PASS and BDM in assigned territories.

Sales and Technical Support

  • Direct sales support for Academia EM MUST WIN opportunities.
  • Champion the EM MUST WIN initiative for RMS SEA.
  • Coaching and supporting Sales and DP development.
  • Provide market and technical feedback to shape product roadmap and solutions portfolio.
  • Build Academia sector funnels in territories assigned.
  • Increase win rate forAcademia sector EM in territories assigned.
  • Execute projects assigned, including project beyond territories assigned.
  • With the support of PASS, develop custom solutions and applications involving automation, software, customized workflows with SCS and Solution Lab team for existing customers and new opportunities

Business Development reporting & CRM

  • Collect customer & market intelligence and report them periodically.
  • Provide monthly report on funnel building plans and win rate increment plans on sales opportunities and on territories assigned.

EM coaching and training

  • Support management in build up sales and DP sales competency in EM sales.
  • Conduct post-mortem analysis and review meeting on EM sales case involved.

Job Requirements

Education

  • Degree in Materials Science, Electrical and Computer Engineering or relevant discipline.

Experience

  • Experience and broad knowledge in academia, material research, life science sector with specific expertise in microscopy and software solutions, SEM, FESEM, XB and CorrMIC (LM-EM, EM-XRM).
  • > 15 years of experience in electron microscope sales and / or marketing with a successful track record in selling medical capital equipment through both direct & indirect channels in the region.
  • Experience in driving and coaching DP.
  • Ability to work with various cultures.
  • Experience in doing sales in VN, TH and MY. Experience in government tendering system is a plus.

Other skills

  • Internationality, good business English. Bahasa Malaysia, Thai and Vietnamese language is a plus.
  • Good team-player as well as an independent worker.
  • Intermediate expertise in Microsoft Office (Word, Excel, PowerPoint).
  • Familiarity with sales processes and CRM as a sales tool.

Your ZEISS Recruiting Team:

Kuganeswari Gunasekaran