B2B Marketing Specialist
Description
We’re looking for a hands-on B2B Marketing Specialist to support a wide range of marketing activities across CRM, AI-driven marketing operations, campaigns, and content execution.
This role is ideal for someone who enjoys working across multiple marketing disciplines, combining execution, coordination, creativity, and data-driven thinking. You’ll work closely with internal stakeholders, design studios, and external agencies to help drive impactful B2B marketing initiatives.
Main Tasks:
CRM
Own hands-on work within CRM as a marketing automation platform
Build and manage audience segmentation, customer journeys, workflows, and lifecycle campaigns
Marketing AI enablement
Design and maintain AI agents and AI-driven marketing workflows to improve efficiency, automation, and campaign execution
Leverage AI tools for content creation, research, automation, and operational marketing tasks
Marketing Operations
Collaborate cross-functionally with Marketing, Sales, Product, and external partners
Support and coordinate B2B marketing campaigns across multiple channels
Write campaign briefs and manage marketing deliverables with internal marketing team and external agencies
Coordinate and produce marketing materials for digital campaigns, sales enablement, and brand initiatives
Support ongoing performance marketing activities, including Google Ads and LinkedIn Ads campaigns
Requirements
2–4 years of experience in B2B Marketing, Marketing Operations, or Digital Marketing roles
Hands-on experience with CRM OR marketing automation platforms
Experience building segmentation, workflows, and customer journeys
Practical familiarity with AI tools for marketing, content, and operational efficiency ( extra points will be given to those who have basic to intermediate experience building AI agents or AI-based automations for marketing workflows)
Experience managing marketing materials and working with creative/design teams or external agencies
Strong organizational skills and ability to manage multiple projects simultaneously
Independent, proactive, and execution-oriented mindset
Familiarity with Google Ads and LinkedIn Ads
Excellent English communication skills